the adoption layer — a series
writing
where technology and workflow meet, and where they don't. each piece indexed by the product judgment it demonstrates.
- 01 b2b-workflow-fit.md Product strategy + commercial judgment — Adoption failure is rarely about capability. It's the missing interface between what a system can do and how people actually work. The same fix, twice, a decade apart.
- 02 data-integration.md Platform / technical depth — The experience is a proxy. The real product is what persists when the experience is removed: consistent data and clean integration. Agents route around everything else.
- 03 data-to-intelligence.md First-principles systems thinking — I argued in 2015 that data copies at near-zero cost and the value is in the transformation. Agents made that cost concrete: every inference has a price, and the a priori boundary is the floor.
- 05 smb-enterprise-agents.md Market segmentation + GTM — Agents split B2B into two markets. They reduce the cost of efficiency workflows and surface the tax embedded in coordination workflows. Different products, different bets.
- 08 healthcare-seam.md Healthcare domain depth + systems thinking — Collaborative systems move at the speed of their slowest partner. The opportunity isn't the overhaul. It's the seam.